This is a 420 gen article and is needed for InfinityGate extra boost (beeple who hold original 10 articles get a free jar and if they additionally get the 4 new articles they get an additional free jar). It is also equivalent to a Honeycomb in the Honey Gate raffle for free allocation in Gen 2 mint.*

Henlo, please note everything written after this statement may, or may not be, psyops. This is written for education and entertainment purposes only and does not constitute financial advice. Most of this was written by Napzilla who has a lot of bear jpegs and edited by Janitooor who also has a lot of bear jpegs and is also a seed investor in Berachain. Remember anon, do your own psyops.*

The Honey Jar progressed from concept to reality very quickly, even for a crypto project. The janitooor’s ambitious idea started minting just 69 (+3) days after conception. Let’s give a quick recap of some of what occurred within those 2.5 months:

• Recruited and onboarded 20 team members

• All contracts written from scratch by GPT4.20

• Developed a highly interactive website complete with embedded swap capabilities and retro games

• 10 articles written

• Broke mirror.xyz due to article demand

• Became a top selling collection on Optimism

• Raised >100 ETH by selling articles to a community with a high illiteracy rate

• Brought >1000 noberas into the bera community via the articles

• Recorded an audio version of Bonga Bera 101

• Numerous Twitter Spaces and Discord events by the THJ business development team

• Hosted the largest poker tournament in DeFi history, with over 900 players

• Produced a massive amount of creative work (art, PFPs, infographics, etc.)

• Recorded a three-part janitooor podcast with The Honey Cast (Parts 1, 2, and 3)

• Ran a Cult Contribution Competition that encouraged the community to create original works, building hype for THJ and the Berachain ecosystem

• Started a YouTube channel containing THJ content how-to videos

• Established a home base and massive presence in BeraLand Discord (which grew by 4x from 600 to 2700 from when THJ set up camp)

• Created multiple Dune dashboards providing never-before-seen insight into the bera world

• Translated articles into 20+ languages, establishing unprecedented accessibility paying translators fractionalised bit bears using partner platform caviar

• Helped grow unique bera jpeg holder count to over 1,000 for the first time ever

• Animated the Gen 1 process

• Gibbed 1 OG Bong Bear, 1 Bond Bear, 1 Boo Bear, 1 Baby Bear, 2 Band Bears, 36 Bit Bears and 26 Honeycomb cumulatively worth 160 ETH

And that’s just the tip of the honeyberg. All of this was completed without a single all team meeting. TardFi take notes.

So what was the outcome of all of that output? All 16,420 Honeycomb NFTs sold out in 2 weeks. 4,229 were claimed for free by those eligible for InfinityGate, BeraGate, PartnooorGate, and FrenGate. The members of those gates then minted an additional 5,359 NFTs before the public mint even began. And finally, the public minted the remaining 6,832 jpegs. The price for each Honeycomb was either 9.9 OHM or .099 ETH. Users were 5x more likely to mint using OHM. This makes sense considering that minting with OHM provided a discount of around 33%. But also the bera community has a long history with OHM, as was described in our Bonga Bera 101 article. All data above can be seen for yourself in THJ’s Honeycomb Mint Dashboard.

Pre-Mint

How was such a successful mint possible in a brutal bear market (during a literal bank run) and during the cursed week of ETH Denver, especially one that was targeted to a bera community of which only 1,000 unique people hold gud bear jpegs? It all started with marketing to build hype, which happens to be one of janitooor’s fortes. The niche bera micro celebrity took to Twitter in late December 2022 to tease a new project he was working on. Over the 2.5 months leading up to the mint, the purpose and goals of The Honey Jar started to solidify in the eyes of the community through tweets written in smol. As the team grew, so did the reach of THJ-related tweets, as everyone got the word out.

Then came the articles, starting with janitooor’s think-piece “Berachain, Cults, and the Dawn of The Honey Jar,” in which he laid out an extremely bullish case for Berachain, and also teased what was to come with The Honey Jar. The following articles built from there, starting with an overview of Bong Bear lore, and then moving into specifics of the purpose, mechanics, flywheels, and use-cases of THJ. In addition to being informative, these articles were also mintable through mirror.xyz which created a game within the game. Those who were lucky enough to obtain a copy of every eligible article earned a guaranteed free Honeycomb mint (as well as free mints in upcoming 6 mints), while those who held any individual eligible article were able to participate in BeraGate.

Next came the Cult Contribution Competition, where the community could create informative or entertaining works in the name of furthering The Honey Jar and Berachain. There were 6 categories: Animation, Infographics, Video, Audio, Writing, and Miscellaneous. The winner of each category, as voted by Honeycomb and Bit Bear holders, would win a free Honeycomb. This voting process exposed the community to the THJ governance process, perhaps similar to how the operation of a DAO could theoretically work in the future. Those 6 winners would then go head-to-head to win the overall grand prize: a Band Bear. Shout out to the winner @iamark3ting for his unhinged video investigating the THJ x Berachain conspiracy.

Throughout the period leading up to the mint, the Business Development team members were putting in some serious work in different avenues. The most obvious being establishing partnerships with projects building on bera. By the time of the mint, the BD legends had established 33+ partnerships with some of the biggest names in the space, and have continued to raise that number post-mint. The Honey Jar partners will provide value back to holders in a variety of ways including airdrops, reduced fees on platforms, special in-game benefits, early access to testnets, and many more.**
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The BD team also hosted and were involved in many community and excitement-building activities. For weeks on end, it seemed as though FW, Umeshu, and Kalius were on different Twitter Spaces every day explaining the value of THJ to a new audience. They also hosted the largest poker game in DeFi history. The THJ-sponsored game attracted 1,000+ participants. So many that they broke the SocialPoker website that it was supposed to be hosted on, causing a bit of a mess. They also established a presence IRL through two physical galleries: Toronto’s Finest Valentines Day and NFTLA. The 1,728 (and growing!) noberas who own a Honeycomb NFT can be directly attributed to their efforts. And we can’t forget about the mythical OOGA BOOGA Event, kicking off the Honeycomb mint.

Mint

As usual, FW was on the mic to host the OOGA BOOGA Ceremony on March 4th, 2023 to commemorate the hibernation of the Glitch OG Bong Bear and the opening of the Infinity and Bera Gates. The event was hosted in the official Berachain Discord and quickly hit the 300 member limit. FW screen shared as the Bong Bear was transferred into the smart contract, kicking off the opening of the Gates (with some minor delays due to technical issues). Within 10 minutes, all of the free Honeycombs allocated to Bera jpeg and THJ article holders were claimed. The beras proved, yet again, that they will ape into anything related to the bera ecosystem.

From there, the next two Gates, PartnooorGate and FrenGate, opened 48 hours later. Many more Honeycombs were claimed for free, and those eligible for all the open Gates started to take advantage of their early access to the paid mint. By the time the public mint opened 24 hours later, 5,359 Honeycombs were already minted.

The public mint progressed slowly and steadily. To encourage minting, THJ decided to raffle off Bong Bear collection jpegs to random Honeycomb minters. The lucky winners were chosen during The Carnival of Chaos, a THJ event hosted in the BeraLand Discord on March 15, 2023. During the Carnival, 10 bear jpegs winners were randomly selected.

Ultimately, all NFTs were minted out by March 18, 2023, two weeks after the first Gates were opened. Upon all the NFTs being minted, one of the Honeycomb fermented, waking up the Glitch Bear. The lucky holder of the fermented Honeycomb was 0x6851, who claimed his OG Bong Bear immediately - and on his birthday! Lucky bastard.

Post-Mint

To close out Generation 1 of The Honey Jar, THJ hosted The Fermentation on March 19th, 2023. During the event, many beras cheered the initial success of the Honeycomb mint. New OG holder 0x6851 was present and spoke about his stroke of luck. Many Oogas were had, as were many Boogas. Also, a Bond Bear was raffled off, because why not?

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**But of course, the closing out of the Honeycomb mint wasn’t even the end of the first chapter of the book of The Honey Jar. As described in BeraFi: Bong Bears x NFTFi, the beras love to put their jpegs to work for them.

Caviar

Before all were even minted, a Honeycomb pool was established on Caviar, becoming the second-largest pool on the protocol. It has since become the #1 pool by both TVL and volume.

Sudoswap

Honeycomb is another ideal collection for sudoswap. All of the NFTs are exactly the same, so holders and aspiring holders can use the pools to easily buy and sell their Honeycomb.

Protecc

Our friends at Protecc have provided their NFT market-making services to THJ, helping Honeycomb continue to succeed throughout NFTFi. They have been a key partner in ensuring thicc liquidity and easy transacting on Blur, Caviar and sudoswap. Here’s what Protecc have to say for themselves:

"As a market maker, Protecc Labs plays a crucial role in improving the maturity of the market structure in the NFT ecosystem. Providing deep, resilient liquidity for Honey Combs on both on-chain AMM's like Caviar and Sudoswap, as well as orderbook-based marketplaces like OpenSea and Blur has allowed the collection to trade healthily. Strong liquidity is paramount in establishing efficient price discovery in any market. At Protecc Labs, we provide resilient liquidity, helping to reduce collection volatility and increase market efficiency by providing a consistent source of patient orders. This, in turn, helps to establish a more accurate representation of an NFT’s fair market value and contributes to a mature market environment."

Dashboards

The Honey Jar continues to build out a suite of Dune dashboards, courtesy of the unmatched tian7. Many of the dashboards have become top trending dashboards on Dune globally. We now provide data for: The Bong Bears and Rebases, Bera Ecosystem Projects, Honeycomb Mint Data, General Honeycomb Data, THJ Articles, BeraFi, and Apes vs. Bears (what could it mean?). More are being created every day to provide our community with the information that they need to succeed.

What’s Next?

With the Generation 1 mint complete, what is next for The Honey Jar. Well, Generation 2, of course! The next mint will open on 4/20/23 (blaze it) at 1620 PST in the beraland discord and will differ from the first generation in a few ways. First, the NFTs will not be Honeycomb, but rather Honey Jars. These jars will have rarity components, and many of them! Second, HoneyGate will open. This gate was not active for the first mint, since nobody held any Honeycomb NFTs yet. For Generation 2, HoneyGate will open at the same time as InfinityGate and BeraGate, to all Honeycomb holders. Two hours after IG, BG, HG opens PartnerGate and FrenGate will open with the same conditions as gen 1 mint. Lastly after 4 hours the mint will be open to the general public. There’s also something about a DAO? Idk might be psyops tho. I wouldn’t want to give all the alpha away! You’ll have to wait for the next article.

P.s. gib free allocation! IG eligible people will be eligible for up to 2 free jars and about 10% of Honeycomb holders will receive a free jar allocation via a raffle system. If you collect all the latest article collectibles then you get 3 extra entries to the Honey Gate raffle system. If you already hold the OG 10 articles and additionally get the next 3 articles then you get the second free Jar.

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